In a very simple way, the website is just like a book where every web page is like a page in the book. So, for great communication with the visitor, the content must be strong enough which shall hold the reader for a long time. Besides context, have a clear purpose of the website in mind. The focus on the website must easily tell the reader that what he/she will achieve by further browsing. Lastly, target a select audience on the web which fulfils your purpose.
Tags: content, context, Web design, website